01People skip what feels like work.
Every extra field, stage and click competes for attention. When updating the CRM feels heavy, people put it off.
In your CRMFewer required fields, clearer stages and one obvious next step on every record.
Revenue Operations ConsultingRevenue Operations & HubSpot systems, built for humans
I help B2B SaaS companies fix messy CRMs, inaccurate forecasting and sales teams that won’t update the system, using what psychology and neuroscience teach us about human behaviour.
Five signs a SaaS team has outgrown its CRM setup. Tick the ones that apply and I’ll suggest where to start.
Most consultants configure software. I design for the people using it. Three principles from behavioural science shape every system I build.
Every extra field, stage and click competes for attention. When updating the CRM feels heavy, people put it off.
In your CRMFewer required fields, clearer stages and one obvious next step on every record.
Whatever happens automatically becomes the habit. Good defaults beat reminders and training sessions.
In your CRMAutomation assigns owners, creates tasks and moves stages, so the right action is already done.
People keep doing what gives them something useful in return. Data entry with no payoff fades fast.
In your CRMDashboards and alerts that help reps close, so keeping HubSpot updated works in their favour.
Review your HubSpot, data and processes to see where revenue leaks.
Design pipelines and stages around how your team really sells.
Configure, automate and train your team on the new system.
Review, refine and forecast with confidence, month after month.
The framework applied to a demo B2B SaaS company in a HubSpot sandbox. Switch between before and after.
Example HubSpot reporting view. Figures are illustrative.
Start small, then scale when you’re ready. Prices are in US dollars and exclude any applicable taxes.
CRM Review, founding client offer. Limited places, in return for honest feedback and, if you’re happy, a testimonial.
“The best CRM isn’t the most powerful one. It’s the one your team actually uses.”
With a degree in Psychology and Cognitive Neuroscience, I use what I know about human behaviour to build CRM systems teams actually use. Bushay & Co. is deliberately boutique: you work directly with me, from the first review to the last workflow.
Most reviews are completed within 7–10 business days of the initial diagnostic session.
The CRM Review looks at your HubSpot setup and how your team uses it. The Revenue Operations Audit goes wider, covering your revenue processes, Sales and Marketing alignment and the full customer lifecycle, and ends with a 90-day roadmap.
Specialising in one platform means I know its pipelines, workflows and reporting inside out. Recommendations are specific to your portal, not generic CRM advice.
Yes. Bushay & Co. is based in London and works remotely with B2B SaaS teams in the US and the UAE. Prices are in US dollars.
You invite me as a named HubSpot user, never with a shared password. I work inside your systems wherever possible, use multi-factor authentication and encrypted devices, and remove my access when the work ends.
We start with a discovery call about your CRM and goals. If we’re a good fit, you’ll get a proposal, then a short onboarding questionnaire and a 5-minute guide to giving me HubSpot access. Then we hold a kickoff call and the work begins.
07 · Next stepBook a discovery call to talk through your CRM and where to start. Prefer to write? Send a message and I’ll reply personally.